Linda McNeely, Ph.D.

Dr. McNeely is a former business executive having held multiple senior management positions in technology and telecommunications prior to turning her attention to academia. Her teaching interests have spanned both marketing and management with a focus on graduate and executive education.

Prior to joining Brenau University in 2020, Dr. McNeely served as a member of the faculty at the University of South Florida, University of Tampa, Mississippi University for Women and Mississippi State University. Her research interests and publications center on the cognitive and affective drivers of perception as they pertain to satisfaction and decision-making.

She holds a Bachelor of Science in Economics from the University of Illinois, an MBA from Butler University and a Ph.D. in International Business Management from the International School of Management in Paris, France.

Published work

McNeely, L.E., Burton, J.L., Pennington, J.R. “Emotional and Cognitive Drivers of Customer Satisfaction in Adventure Travel,” Tourism Review International (February 2020)

Burton, J.L., Gollins, J., McNeely, L.E., Walls, D. “The Role of Affect and Cognitions on the Relationship Between Ad frequency and Purchase Intentions,” Journal of Advertising Research (March 2019)